What type of conduct does the Division of Real Estate view as professional?

Operating under the sponsored entity's name is considered professional conduct by the Division of Real Estate because it establishes transparency and accountability in the lending process. This practice ensures that clients recognize who is representing them in the transaction and understand the professional entity behind their mortgage or lending services. When professionals operate under their sponsored entity, it also aligns with regulatory requirements that help protect consumers by assuring that all actions are conducted under a recognized and licensed organization.

In contrast, soliciting business through aggressive marketing may lead to ethical concerns about the pressure placed on potential clients. Disguising fees from borrowers undermines trust and can be considered deceptive, violating consumer protection laws. Offering incentives for loyalty could create conflicts of interest or unethical behavior if not disclosed properly, which can jeopardize the integrity of the lending profession. Thus, operating transparently under a recognized entity promotes professionalism and ethical standards in the industry.