According to Division of Real Estate rule, what must an advertisement include?

In the context of real estate advertising regulations, it is essential for the advertisement to clearly identify the licensed entity. This requirement ensures transparency and allows consumers to know who they are dealing with, fostering trust and accountability in the lending process. The name of the licensed entity provides a point of reference for consumers, enabling them to verify the credentials and licensing status of the lender. This aligns with regulatory standards aimed at protecting consumers and promoting ethical practices in advertising.

The other choices, while they may pertain to best practices in advertising or consumer information, do not carry the same mandatory requirement under the Division of Real Estate rule. For instance, stating the mortgage amount or providing the loan originator’s personal contact information might be helpful, but they are not essential for legal compliance in the same way that the name of the licensed entity is. Similarly, offering a list of services can enrich an advertisement but does not fulfill the critical requirement of identifying the entity responsible for the offering.